‘I relish when my enemies hate me’: the way Hasan Piker rose to become among the most prominent personalities on the American political left

Hasan Piker dubs it a simple litmus test: “Picture yourself on a bus and you have 30 seconds to clarify any online drama took place to the bus driver without them looking at you and going, ‘Get off the fucking bus.’” Most online debate, no matter how fiery, does not pass the test, he argues – including an incident last weekend, when someone on a Dublin street asked to take a picture with Piker, then held up a picture of his dog and yelled “Free Kaya!” Never mind the bus driver; trying to explain the meaning of that specific event could easily take the rest of this article.

Existing in the In-Between Space

Piker finds himself in this liminal zone increasingly these days. Until fairly recently, the 34-year-old was known primarily to the very online, particularly Americans in their twenties and thirties, mostly thanks to his dominant presence on the streaming channel Twitch. But following the last presidential election, Piker has become an sought-after voice in “offline circles” for his analysis on the struggling political left, and especially that inordinately discussed demographic, young men.

A Prime Hate Figure for the Right

Predictably, this also makes Piker a favorite hate figure of the political right. To his detractors there is plenty to dislike: his outspoken political views; his Turkish, Muslim background; his allegiances with progressive politicians. But they also resent the fact that Piker – tall, muscular, fashionable and handsome – defies typical lefty stereotypes. He has not been afraid his appearance in revealing magazine photoshoots or social media posts.

“I’ll be honest, I had no idea that this is what I was going to be doing,” says Piker. “Like, if someone were to ask me, did you imagine that you’d become a Twitch streamer? I’d be like, what is Twitch?”

It’s the morning and he’s preparing to start his daily late morning show. He usually streams live for seven or eight hours consecutively, talking improvised about current affairs, pop culture, what he’s up to, playing video games, reacting to memes and media clips, and interacting with the constant stream of comments from viewers.

From The Young Turks to Twitch

Building himself on Twitch, which is primarily for streaming video games, was a deliberate decision, Piker says. His media career began with The Young Turks, the progressive online news network. Piker’s parents are Turkish immigrants, and he was raised between New Jersey and Istanbul before studying political science. He graduated to his own show on the network in 2016 but in 2018 he chose to go solo on Twitch, to counterbalance what he saw as dominantly rightwing, and often divisive views that permeated the space.

“There’s a lot of ideological diversity among the gamers, amongst the developers, among the consumers, but sadly, the market for political commentary in this hobby is so heavily dominated by the right,” he says.

The Problem with the American Left

This is the core problem with the American left in broad terms, argues Piker: they’ve relinquished so many battlegrounds to the right. “You absolutely have to market your ideas … but they simply completely gave up on all notion of marketing or branding.”

Piker is consistently sharply critical of past administrations on his show, especially on foreign policy, but he is not a loyal supporter of the major center-left party. His own politics are generally social democratic and “empathy-first”, he clarifies. “My viewpoint is actually the standard position in most of the world.”

Controversies and Criticism

One of the risks of Piker’s type of informal, accessible commentary is that he’ll sometimes go too far, which provides his opponents ammunition. He has been suspended from Twitch multiple times for deemed offensive content. In a highly publicized incident, in 2019, in the context of a wider critique, he made a statement about a national tragedy that was seized upon by conservative media outlets. Piker later expressed regret and said the language was inappropriate.

Likewise, Piker’s outspoken support for Palestinians and criticism of certain state policies have led to allegations of prejudice, which he denies. He has also been ridiculed for expressing admiration for another major global power, after a trip there.

“I have no problem getting attacked by people on the right. I relish when my enemies hate me,” he says. “It is what it is.”

Real-World Consequences

The vitriol constantly risks to spill offline, however. On one occasion, Piker was questioned by American border agents on his re-entry from travel abroad. They questioned him about his views before letting him go. “I think they did it because they know who I am,” he said.

These levels of enmity help explain the “Free Kaya!” incident in Dublin. It started with a Twitch stream where his dog, Kaya, made a noise suddenly. Online detractors jumped to the conclusion that Piker was mistreating the animal, igniting a meme-fueled controversy dubbed “the collar incident.” Even a major animal rights organization issued a statement. This led to the ambush by a random in Dublin.

Piker took that encounter in his stride. Online, though, the encounter was clipped from his live stream and disseminated with his response edited out. “They wanted to make it look like I was shocked,” he said.

The Difference Between Online and Real Worlds

This illustrates the difference between the offline and online worlds, he says: “It’s very difficult to maintain a very negative energy in the real world and not coming across as unhinged and odd. Exchanges on the internet create this environment where you can be as aggressive as you want.”

That Dublin encounter was fairly low stakes. In the US, he admits to feeling less safe. The fatal shooting of a conservative commentator was a shocking example of where this online hate can lead. Piker watched the event develop in real time on his stream.

Piker still do real-life streams in the US. “I can’t let fear guide my life. I’ve gotten death threats for years,” he says. Unhealthy one-sided fan dynamics are part of the territory, he accepts.

The Future and Finding Balance

Having been accurate about the last election, how does Piker feel the next few years? “The landscape shifts quite quickly, but if you look at the areas where there is some semblance of hope, it’s the progressive candidates that are actually really galvanising the public,” he says. He points to the progressive “left flank”.

“We have to lean into that, because I feel like it’s a matter of life or death at this point,” he adds. “So I will do everything in my power to try and prevent a worse alternative.”

The American left could arguably do with someone like Piker. But it doesn’t sound as if Piker is tempted in mainstream political office. He makes occasional media appearances, but he’s not tempted further into legacy media, he says. “Viewers is moving in my direction, and away from legacy publishers.”

And on top of that, he clearly finds it fulfilling: “I find a lot of emotional fulfilment in what I do.” As he’s talking, he’s got one eye on the clock. Another lengthy live stream awaits, and he’s itching to get started.

Calvin Porter
Calvin Porter

Elara is a linguist and writer passionate about exploring the nuances of global languages and their impact on modern communication.